VEHICLE leasing company Vanarama have been confirmed as the Football Conference’s new sponsors on a deal The NLP understands is worth around £2m.
Conference clubs gathered at AFC Telford for their pre-season meeting today (Wednesday) where the deal was announced.
The deal, understood to be for three-years and worth almost £700,000 a year, sees the Hemel Hempstead-based firm take over from payment company Skrill with Non-League‘s top competition being renamed the Vanarama Conference.
The Premier will be dropped from the top-tier of Non-League with it simply being known as the Vanarama Conference with the Step 2 divisions being named the Vanarama Conference North and Vanarama Conference South.
Viewing figures were high for the 30 live BT Sport games last season and the deal ends a six-month search for the Conference after they agreed to mutually end Skrill’s involvement a year into their three-year contract.
Conference chairman Brian Lee said: “I am sure I speak for the whole of the Football Conference family, in welcoming such a competitive and innovative brand as Vanarama, to become our new title sponsor.
“We all look forward to working with Andy (Alderson, Vanarama managing director) and his first class committed team to establish a partnership going forward which will be of major benefit to both over the next few years.
“Branding is a key element in this sponsorship for Vanarama, who will now be able to link their rapidly growing name, allied to our national sport through our position in it, backed with vibrant media coverage.”
