IS IT purely philanthropy or is there something tangible about investing in a Non-League football club? It is hard to justify investment in any sports club, let alone a Non-League outfit, but all over the country, local football is short of money and struggling to live within its means.
“Just do the math” as they would say on an investment banking trading floor. Money in, money out. That’s how many Non-League clubs run. Indeed, some Football League clubs are in the same position. For a game that is awash with cash, thanks to TV money, best-ever attendances and massive medi...