Tony INCENZO

TALKING POINTS

As a football traditionalist, I love purchasing matchday programmes. They are an integral component of the fabric of Non-League identity.
However, many teams are now ditching printed programmes in favour of online versions. So why is this happening?
I’ve been speaking to a cross-section of clubs to find out why they prefer digital publications. And I had a number of pertinent questions.
How up-to-date can they be? What are the costs involved? What is the readership reach? Are there new income streams?
Carshalton Athletic were one of the pioneers of online progra...