Chris DUNLAVY
A FRESH TAKE ON FOOTBALL

ALAN Sugar famously compared the effects of the Premier League’s £5.1bn television deal to prune juice.
“If anyone knows the effects of prune juice, it’s very simple,” explained the Apprentice star and former owner of Tottenham. “It goes in one end and comes straight out the other, and that’s exactly what’s going to happen to this money.”
His point – currently being vindicated by the current crisis at Everton – is that additional income does not make clubs wealthier or more stable.
It simply allows them to spend more on wages, transfers and agents fee...