AT the moment, FULL-TIME gets to a team level. The next big shift for us is to go to the individual – player – level.
How can we then use that to influence participation? If we can see where a player looks to be dropping out of football, maybe they’ve only played once in the last three months, we could then direct a specific message to that person. It might be that they’re injured. They could then tell us about the injury and the FA could give some information from the England physio to help recovery.
Or it could be the player has moved from Newcastle to London an...