In recent years, the UK has seen a growing trend of partnerships between leading football clubs and non ukgc casinos.
What kind of casino is this? These gaming platforms are not regulated by the UK Gambling Commission (UKGC), meaning they do not have a UK license. However, they attract UK players with their lucrative bonus offers, which is just one of the many factors that make them popular. In our guide, we will provide information on how to choose the best ones.
Cooperation between football teams and casinos brings mutual benefits, expanding opportunities and enhancing the reputation of both parties. Let’s consider what benefits football clubs receive from such cooperation.
The main reasons for cooperation for football clubs
The main reasons why football clubs enter into partnerships and collaborations include:
Financial support
One of the main advantages for football clubs is financial support. Casino sponsorship may include:
- Funding to improve stadium infrastructure.
- Support for youth programs and training bases.
- Help in acquiring new players.
Audience expansion
Partnerships with casinos provide clubs with access to new audiences, including gambling fans, which contributes to:
- Increasing the number of subscribers on social networks.
- Increased sales of tickets and club paraphernalia.
- Increasing global awareness of the club’s brand.
Improving fan engagement
Joint promotions and events strengthen the connection between the club and its fans:
- Exclusive offers and bonuses for fans.
- Organization of fan events with prizes and drawings.
- Opportunity to meet players and club legends.
Strengthening the brand
Cooperation with well-known casinos increases the status of the club, making it more attractive to potential sponsors and partners.
Positive image in the community
Many casinos are actively involved in charity and social projects, which allows the clubs to strengthen their positive image in society.
A call for responsible gaming
Partnerships with casinos provide football clubs with the opportunity to actively promote responsible gambling and support their fans.
What do casinos get?
Partnerships between football clubs and casinos can be beneficial not only for the clubs, but also for the casinos, for example:
- Access to new audiences: Football clubs have millions of fans around the world. Partnerships with the club allow the casino to gain access to this audience and attract new customers.
- Increased Brand Awareness: Collaborating with a renowned football club can help a casino increase its brand awareness in the global market.
- Improved image: Cooperation with a football club can improve the image of the casino and make it more attractive to customers.
These partnerships highlight the mutually beneficial collaboration between football clubs and the gaming industry, offering both parties opportunities for growth and development.
Examples of cooperation
In the UK, several leading football clubs have entered into partnerships with casinos and bookmakers. This cooperation is driven by the clubs’ desire to strengthen their financial position through sponsorship agreements, as well as the casino’s desire to increase its visibility among football fans.
- West Ham United and Betway: West Ham have a long-standing relationship with Betway, one of the largest bookmakers, as seen in the company’s branding on players’ kits and in-stadium advertising.
- Fulham and BetVictor: Fulham FC have announced BetVictor as their main sponsor, highlighting the strategic partnership between sport and gaming.
- Newcastle United and Fun88: This Premier League club has also chosen the bookmaker to be their main sponsor on their kit.
- Wolverhampton and ManBetX: Wolverhampton Wanderers have entered into a sponsorship deal with ManBetX, demonstrating the close relationship between football clubs and the gambling industry.
Conclusion
Partnerships between football clubs and casinos in the UK represent a powerful strategy to achieve mutual benefit. Not only does it contribute to clubs’ financial prosperity and audience growth, but it also strengthens the connection with fans, supports social responsibility and promotes healthy gambling principles. This collaboration is an example of the successful integration of sports and entertainment, benefiting both the clubs and their many fans.
