Chris DUNLAVY
A FRESH TAKE ON FOOTBALL

PLANS to overhaul the FA Cup have sparked predictable – and justifiable – outrage amongst lower league clubs.
Which, in all probability, was the idea. In the US, politicians often talk about raising the flag and seeing who salutes.
Also known in the PR industry as a trial balloon, it is the process of intentionally leaking a controversial idea to the press in order to gauge public reaction before committing time and resources to a full-fledged plan.
One example came during the fag end of Donald Trump’s presidency. Rumours circulated constantly that Tr...