We are often reminded that football is in the entertainment business. While this is nominally true, it’s a very different beast to that which falls under the traditional umbrella of entertainment. Even more so at Non-League level. I had time to consider this recently when attending a mass entertainment event some distance outside my sphere of expertise.
There’s no easy way of saying this, but I had ringside seats at the Birmingham Arena for the opening night of the Strictly Come Dancing live tour. Admittedly, they were free, as was the luxury hotel, which crucially gave ...