Matt BADCOCK
AN INFORMED AND ENTERTAINING READ

STAR GAZERS: Maidstone beat Ipswich Town in round three

JUST ASK the NFL about the importance of eyes on their product. Even the most-watched sport in America can do with more attention – and the Taylor Swift effect has been clear to see.
When the Kansas City Chiefs scored their winning touchdown in last Sunday’s Super Bowl one of the first cutaways by the director was to a celebrating Swift.
Since the music megastar’s relationship with Chiefs tight end Travis Kelce became public last year, both the NFL and other broadcasters have been quick...