LIKE snus pouches and holey socks, the word ‘process’ has become a maddeningly familiar part of the modern game.
Lost 8-0? Trust the process. One shot in six months? Trust the process. Lawn mower been nicked? Don’t worry, trust the process.
There’s nothing wrong with having a strategy, of course. We all remember when England would turn up at a major tournament, thump the ball towards Wayne Rooney and hope for the best. Pep Guardiola won four consecutive Premier League titles using his process, so it would be foolish not to trust that.
But as Andy Drury ex...