Tony Incenzo

Tony Incenzo on Hashtag United business model, popularity

Tony Incenzo

GOING VIRAL: Hashtag United’s extensive digital media presence at matches is like no other

I felt like I had been magically transported to an alternative universe of Non-League spectatorship on my recent visit to Hashtag United.
There were cameras everywhere, overseen by a young and vibrant media team, plus extensive banks of control monitors akin to the Starship Enterprise.
All of this was completely necessary due to Hashtag United’s immense online presence.
Since the club’s formation in March 2016, they have enticed a staggering two million followers across YouTube, X, In...

Continue reading...

Access all our premium content from as little as 14p per day!

Already a subscriber to our website? Login