Hilly’s away days…
Steve HILL

“No one likes us and we don’t care.”
So screamed a recent headline in no less a publication than the North West Evening Mail, the quote attributed to AFC Barrow boss, Paul Cox.
Something of a staple response for cor nered managers, it’s a largely meaningless platitude that is trotted out at all levels of the game, whether to simply play the victim card or perhaps attempt to engender a backsto- the-wall siege mentality among the players. Either way, the truth is frequently more prosaic, and can loosely be translated as: &l...