ALL OVER FOR THE ‘SPORTS’ BRANDING

By David Richardson
MICKLEOVER Sports have rebranded as Mickleover FC in an attempt to attract more supporters from the local area.
Despite their progress on the pitch, since renaming from Mickleover Old Boys in 1993, the Derby- based club have struggled to expand their fanbase.
Back-to-back promotions saw them climb into the Northern Premier League for the first time in 2010 and they returned to Step 3 five years later, where they have impressively maintained their status.
But club stalwarts have been left “baffled” by their average crowds of 314 this season which is the fourth...

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