DARE TO DREAM, BUT KEEP IT REAL

CLUBS NEED TO SPEND CASH WISELY
SPORT is all about setting your sights high, dreaming big and shooting for the stars. ‘Faster, higher, stronger’ in the Olympics, ‘Impossible is nothing’ for Adidas.
A core beauty of English football is the opportunity to go from the bottom to the top. In theory, a team can start on a park and, over time, reach the Premier League by winning games of football.
Of course, it’s not that straightforward and any club trekking up the mountain will be greeted by the carcasses of plenty of former clubs along the way.
Clubs going bust is ...

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